In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Every mobile app founder’s journey is different. Sometimes, you get funding through close friends and family, building your idea out of a garage until you have the next killer app…

The Apple App and Google Play stores follow different payment schedules. Over the years, curious minds have taken to the internet to unlock the mystery of upcoming payout dates so…

Product analytics, marketing attribution, customer engagement, billing…you name it — there’s a tool that can automate a good chunk of any process. As your business grows, naturally your tech stack…

During the last several years, the subscription business has become a gold rush. Global subscription revenue is expected to hit nearly $243 billion in 2022, while subscriptions will make up…

The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…