Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Founders in Mobile, Marketing & Metrics, Subscriptions

3 Trends Empowering Founders

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Founders in Mobile, Mobile Funding, Subscriptions

How One Company Used Cohort-Based Funding for 4x Revenue

Having a well-crafted funding strategy — one that relies on more than just seed and Series funding rounds — is essential to leapfrogging the competition. When well-planned, it’ll give you…

Subscriptions

Mobile App Analytics: 5 Free Tools

Product analytics, marketing attribution, customer engagement, billing…you name it — there’s a tool that can automate a good chunk of any process. As your business grows, naturally your tech stack…

Subscriptions

2022 Subscription App Trends

During the last several years, the subscription business has become a gold rush. Global subscription revenue is expected to hit nearly $243 billion in 2022, while subscriptions will make up…

Marketing & Metrics, Subscriptions

‘Tis the Season: Holiday Marketing Tips for Subscription Apps

The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…

Mobile Funding, Subscriptions

10 Takeaways From the Success of FitnessAI, Bloom & Tea

After a year and a half of COVID-19, the tech community is back to in-person networking. Braavo recently partnered with NYC Mobile Apps for Mobile App Pivots, its first event…

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