Here’s how one Braavo customer is building one of its most profitable marketing channels on Snap. Sociaaal, the Gen Z-focused app studio behind a 20-app portfolio and 34M+ downloads, has…
Why Consumer App Founders Should Be Prepared For Q5
Every app founder knows Q4. You brace for CPMs to spike, you fight the algorithm against every other DTC brand trying to cash in on multiple major holidays, and your…
Building an app? Here are the app finance trends shaping the industry in 2026
In 2026, running an app looks more like a cash flow exercise than building a brand. The strongest app businesses today are not just good at monetization, they are good…
Why Your App Marketing Strategy Should Include a Web2App Funnel
Eugene Strelets is a mobile growth and product manager with over four years of experience in data-driven experimentation. With a deep focus on driving mobile products to the next level…
The Most Notable Subscriber Retention Plays
Even amidst economic uncertainty, 2022 became a year of risk-taking in the business world. Mergers and acquisitions dominated the headlines, new product launches dazzled customers, and a rush back to…
2023 App Growth Trends
Life is a subscription. We subscribe to services that cover our housing (mortgage, rent), health (gym, insurance), transportation, education, entertainment and more. These subscriptions have seamlessly blended into everyday life.…
Building Organic Buzz for Your Subscription App
Subscription apps live and die by their user acquisition and retention. Therefore, as a founder, you need to prioritize finding new users and — more importantly — giving them a…
