In 2026, running an app looks more like a cash flow exercise than building a brand. The strongest app businesses today are not just good at monetization, they are good…
Why Your App Marketing Strategy Should Include a Web Acquisition Funnel
Eugene Strelets is a mobile growth and product manager with over four years of experience in data-driven experimentation. With a deep focus on driving mobile products to the next level…
The Most Notable Subscriber Retention Plays
Even amidst economic uncertainty, 2022 became a year of risk-taking in the business world. Mergers and acquisitions dominated the headlines, new product launches dazzled customers, and a rush back to…
2023 App Growth Trends
Life is a subscription. We subscribe to services that cover our housing (mortgage, rent), health (gym, insurance), transportation, education, entertainment and more. These subscriptions have seamlessly blended into everyday life.…
Building Organic Buzz for Your Subscription App
Subscription apps live and die by their user acquisition and retention. Therefore, as a founder, you need to prioritize finding new users and — more importantly — giving them a…
9 App Growth Strategies and the Benefits of Working With an App Marketing Agency
Fouad Saeidi made his start in mobile marketing over 10 years ago, back when the App Store was still new and mobile marketing best practices were in their infancy. “The…
The Ultimate Guide to Braavo Analytics
The success of your subscription app business relies on how well you can gather, analyze, and apply data to your advantage. You may have high quality content and branding, but…
