Marketing & Metrics

Incremental Growth 101: What organic uplift is and why it matters

Focusing on organic growth will only take you so far.

Mobile App Ad Spend by Platform
Marketing & Metrics

Mobile App Ad Spend: Who's Getting the Lion's Share?

Apps are investing in Facebook.

Yogaia, a health and fitness app
Marketing & Metrics

How Seasonality Affects Health and Fitness Apps

Insights from Kaisa Soininen at Yogaia on seasonality and pricing.

Marketing & Metrics

12 Tips for Holiday User Acquisition

Plan ahead and reach new audiences before, during, and after the holidays.

Black Friday and Cyber Monday ad creative
Marketing & Metrics

9 Tips for App Marketing for Black Friday and Cyber Monday

Capitalize on these shopping holidays to drive new growth.