Marketing & Metrics, Subscriptions

‘Tis the Season: Holiday Marketing Tips for Subscription Apps

The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…

Marketing & Metrics

How to Fund and Supercharge User Acquisition [eBook]

User acquisition (UA) is core to any growing business. A consistent process of testing and reiterating, once you hit a moment of traction, it’s time to add a multiplier to…

Marketing & Metrics

App Promotion Summit: 5 Key Takeaways

More than 2,000 app marketers showed up to this year's virtual App Promotion Summit USA. Featuring 50+ speakers over four days, the agenda was packed with expert-led sessions on the…

Marketing & Metrics

The mobile apps growth ecosystem

The major mobile apps growth vendors and platforms.

Marketing & Metrics

Incremental Growth 101: What Organic Uplift is and Why it Matters

Focusing on organic growth will only take you so far.

Marketing & Metrics

Mobile App Ad Spend: Who's Getting the Lion's Share?

Apps are investing in Facebook.

Marketing & Metrics

How Seasonality Affects Health and Fitness Apps

Insights from Kaisa Soininen at Yogaia on seasonality and pricing.

Security check
Please complete the reCAPTCHA below to proceed.