Case Studies, Founders in Mobile, Marketing & Metrics, Mobile Funding

How Lure Prioritized the User Experience to Surpass $100K MRR

In 2017, Lure embarked on a mission to modernize traditional storytelling with immersive experiences that make reading addicting. Their stories are written by professional writers and designed to hook the…

Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Founders in Mobile, Marketing & Metrics, Subscriptions

3 Trends Empowering Founders

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Marketing & Metrics

Embracing the Metaverse: How the Virtual World is Changing Mobile

The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…

Marketing & Metrics

The Do's and Don’ts of Mobile Advertising

In 2018, the world of internet advertising reached a new frontier. For the first time ever, ad revenue surpassed $100 billion in the United States (Internet Advertising Bureau). Since then,…

Marketing & Metrics, Subscriptions

‘Tis the Season: Holiday Marketing Tips for Subscription Apps

The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…

Marketing & Metrics

How to Fund and Supercharge User Acquisition [eBook]

User acquisition (UA) is core to any growing business. A consistent process of testing and reiterating, once you hit a moment of traction, it’s time to add a multiplier to…

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