Case Studies, Marketing & Metrics

How Lovi Used UA Cohort Financing to Triple Ad Spend Without Tying Up Equity

Lovi had already built the growth engine. Braavo helped give it more room to run. The AI skincare app had grown rapidly on the back of web2app acquisition, turning paid…

Case Studies, Mobile Funding

Welltory Secures Additional $2 Million in Growth Financing from Braavo to Expand Specialized Support for People With Chronic Conditions

The financing continues a long-term partnership between Welltory and Braavo Capital, supporting Welltory’s next stage of growth and expansion of Welltory Care. [Redwood City, California, October 12, 2026] — Welltory,…

Company News, Marketing & Metrics

Braavo x Snapchat: A New Growth Opportunity for App Founders

Here’s how one Braavo customer is building one of its most profitable marketing channels on Snap. Sociaaal, the Gen Z-focused app studio behind a 20-app portfolio and 34M+ downloads, has…

Case Studies

From $0 to $1M: The Organic Growth Playbook Behind Pushscroll

Over the course of one year, Braavo portfolio company Pushscroll generated more than $1 million in total iOS and Android proceeds. Its users completed more than 28 million push-ups through…

Case Studies

Launched, Scaled, Sold: The 12-Month Story of Overcomer

Key Takeaways Your only moat is distribution: Copycats will come, but anyone can clone an app. No one can clone your exact marketing strategy or creator program. Growth capital works…

Marketing & Metrics

Why Consumer App Founders Should Be Prepared For Q5

Every app founder knows Q4. You brace for CPMs to spike, you fight the algorithm against every other DTC brand trying to cash in on multiple major holidays, and your…

Case Studies

How Unrot Bootstrapped to 1M+ Downloads

Most founders dream of the kind of problem Unrot experienced just two months after launching: meta ads that worked too well. Unrot launched in June 2025 with a simple goal.…

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