Founders in Mobile, Subscriptions

A Fireside Chat With Braavo’s Founder in Residence Alanna Harvey

This past year, Braavo launched the Founder in Residence program, partnering with leading founders and bringing them in-house to work with our portfolio companies and broader subscription app community across…

Company News, Subscriptions

Rootd Awarded $25,000 Investment From Braavo Capital

Braavo Capital is pleased to announce Rootd as the winner of its inaugural Founder in Residence marketing competition. Rootd, an award-winning app, provides “panic and anxiety relief in your pocket.”…

Founders in Mobile, Marketing & Metrics, Subscriptions

Starting an App Business? Here Are a Few Things I Would Have Done Differently in My First Year

Are you thinking about starting a subscription app business? If you’re humming and hawing over a big app idea, it just might be worth building — global consumer spending for…

Company News, Founders in Mobile

Introducing the Braavo Founder in Residence

Since 2015, Braavo has been committed to supporting the growth of mobile app brands around the world. To date, we’ve invested over $1 billion in funding to help our clients…

Founders in Mobile, Subscriptions

3 Important Things To Think About When Setting a Price for Your Subscription App

If you’ve paid attention to the multi-year legal battle between Epic Games and Apple, along with a growing number of app developers going up against Apple and its App Store…

Founders in Mobile, Subscriptions

3 Non-traditional Growth Marketing Strategies You Should Try

As performance marketing and the ability to accurately measure campaign success has become more nuanced in recent years, it may be a good time to start exploring non-traditional marketing strategies.…

Subscriptions

What the Highs and Lows of Streaming Mean for Subscription Services

Everyday consumers — particularly younger, higher-spending generations — mostly experience subscription services through video streaming. Netflix, Disney+, Hulu, and HBOMax, to name a few, are some of the most popular…

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