User acquisition (UA) is core to any growing business. A consistent process of testing and reiterating, once you hit a moment of traction, it’s time to add a multiplier to…

Whether you’re a solopreneur or have an established team, having additional capital to invest in business growth will always put you steps ahead of the competition. More importantly, choosing the…

Pioneered by book publishers in the 17th century, the subscription business model has since become standard practice across many industries. For decades, consumers have subscribed to phone and television providers,…

More than 2,000 app marketers showed up to this year's virtual App Promotion Summit USA. Featuring 50+ speakers over four days, the agenda was packed with expert-led sessions on the…

For software entrepreneur Christof Wittig, Hornet started off as a side project. Born out of a belief that the LGBTQ+ community deserved so much more than hook-up apps to find…

Is it possible to achieve fluency in English without ever living in an English-speaking region? Or will learning English continue to be reserved for those who can afford the best…

Can’t live without your Netflix and Peloton subscriptions? You’re not alone. While 2020 was the year that COVID-19 ushered in a worldwide pandemic, it was also the year that the…