Founders in Mobile, Subscriptions

3 Non-traditional Growth Marketing Strategies You Should Try

As performance marketing and the ability to accurately measure campaign success has become more nuanced in recent years, it may be a good time to start exploring non-traditional marketing strategies.…

Subscriptions

What the Highs and Lows of Streaming Mean for Subscription Services

Everyday consumers — particularly younger, higher-spending generations — mostly experience subscription services through video streaming. Netflix, Disney+, Hulu, and HBOMax, to name a few, are some of the most popular…

Subscriptions

What "Last Week Tonight" Got Right (And Wrong) About App Store Domination

The popular HBO show “Last Week Tonight with John Oliver” recently aired an episode that should have all subscription apps tuned in. The segment — available in full on YouTube…

Subscriptions

How "Buy Now, Pay Later" Works For Subscription Services

Consumer spending habits have shifted dramatically during the past few years, from a number of reasons including the COVID-19 pandemic, inflation, and the impacts of government stimulus programs. As behaviors…

Founders in Mobile, Mobile Funding

Hit the Accelerator: Mobile App Success Stories from Y Combinator

Startup accelerators of all sizes and forms help companies in their infancy grow rapidly and sustainably to succeed on their own. Maybe you’ve heard of some big names like SeedCamp…

Case Studies, Founders in Mobile, Marketing & Metrics, Mobile Funding

How Lure Prioritized the User Experience to Surpass $100K MRR

In 2017, Lure embarked on a mission to modernize traditional storytelling with immersive experiences that make reading addicting. Their stories are written by professional writers and designed to hook the…

Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

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