Is VC Funding The Right Model For Your Mobile Game Dev Studio?

Background As a gaming entrepreneur, you’re going to need funding at some point. Tech publications glorify raising venture capital as success in itself, but in many cases taking on VC funding to grow your game is like hitting a thumbtack with a sledgehammer. There are many tools for the job and entrepreneurs should know their options. In this panel at Casual Connect, Braavo Co-Founder Mark Loranger leads a discussion with a panel of VCs, investors and entrepreneurs to explore what funding options fit different scenarios and what VCs are looking for in a prospective company. Panelists include founders and investors…

3 Ways to Grow Your Mobile App Startup on Facebook

Background For mobile app developers with an appetite for growth, mobile user acquisition has to be as much of a focus as product and monetization strategy. Already-crowded app marketplaces are becoming even more jam packed and that’s only accelerating as revenues grow 25%+ YoY. The challenge to stand out is even more intense in highly profitable categories like gaming. To grow, mobile app publishers are becoming more disciplined and innovative in the way they approach paid user acquisition. Many are finding that there is no better platform for scalable and efficient user acquisition today than Facebook. As a result, the…

Capitalize on Seasonality of Mobile App Demand

Background March kicks off a three month period in which mobile entrepreneurs enjoy a wave of consumer demand. The increased appetite for apps is driven by multiple factors – not the least of which is spring break. Although this yearly pattern of demand is driven largely by entertainment apps that satiate bored spring-breakers and people traveling on vacation, fitness and lifestyle categories also see a bump. Changes in weather and the first prospect of wearing a bathing suit inspire many to seek shiny new apps that might take the edge off of  getting in shape, dieting, or creating a new…

You have a hot mobile gaming title – are you leaving money on the table?

This article is one of a multi-part series focusing on Growth in Mobile Gaming leading up to Casual Connect 2018. Meet us at the event to learn about our Accelerate and Extend products tailored specifically for mobile startups. You built a game that users love, you’re making good money, but is it enough? It’s intuitive to re-examine a strategy when things aren’t working, but when you’re profitable the thought of taking a closer look at the numbers seems unnecessary. But what if you’re leaving money — a lot of it — on the table? Many mobile gaming entrepreneurs focus on…

Mobile Entrepreneurs: Make Paid UA A Core Competency

This article is one of a multi-part series focusing on Growth in Mobile Startups. Learn about our Accelerate and Extend products offer non-dilutive funding for ROI-positive apps.  The marketplace is changing – fast. It’s amazing the difference a few years can make in the mobile gaming space. In 2011 – the heyday for organic user acquisition – consumers were actively seeking new touch-first experiences to light up their smartphone. As more users actively searched app stores that showcased fewer titles, it wasn’t a stretch to get the eyeballs and consideration needed to acquire a healthy user base. By 2014, that…

5 Tips To Maximize ROAS For Your Mobile Game

This article is one of a multi-part series focusing on Growth in Mobile Gaming leading up to Casual Connect 2018. Meet us at the event to learn about our Accelerate and Extend products tailored specifically for mobile startups. You built the game, now it’s time to grow the user base. Mobile UA moves fast so we’ve assembled five tips for getting the highest return on every dollar you spend acquiring users (ROAS). If you’re not familiar with the ROAS concept, review what ROAS actually means and how to calculate it. Start simple and expand The rest of this article is going…

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