Capitalize on Seasonality of Mobile App Demand

Background March kicks off a three month period in which mobile entrepreneurs enjoy a wave of consumer demand. The increased appetite for apps is driven by multiple factors – not the least of which is spring break. Although this yearly pattern of demand is driven largely by entertainment apps that satiate bored spring-breakers and people traveling on vacation, fitness and lifestyle categories also see a bump. Changes in weather and the first prospect of wearing a bathing suit inspire many to seek shiny new apps that might take the edge off of  getting in shape, dieting, or creating a new…

You have a hot mobile gaming title – are you leaving money on the table?

This article is one of a multi-part series focusing on Growth in Mobile Gaming leading up to Casual Connect 2018. Meet us at the event to learn about our Accelerate and Extend products tailored specifically for mobile startups. You built a game that users love, you’re making good money, but is it enough? It’s intuitive to re-examine a strategy when things aren’t working, but when you’re profitable the thought of taking a closer look at the numbers seems unnecessary. But what if you’re leaving money — a lot of it — on the table? Many mobile gaming entrepreneurs focus on…

Mobile Entrepreneurs: Make Paid UA A Core Competency

This article is one of a multi-part series focusing on Growth in Mobile Startups. Learn about our Accelerate and Extend products offer non-dilutive funding for ROI-positive apps.  The marketplace is changing – fast. It’s amazing the difference a few years can make in the mobile gaming space. In 2011 – the heyday for organic user acquisition – consumers were actively seeking new touch-first experiences to light up their smartphone. As more users actively searched app stores that showcased fewer titles, it wasn’t a stretch to get the eyeballs and consideration needed to acquire a healthy user base. By 2014, that…

5 Tips To Maximize ROAS For Your Mobile Game

This article is one of a multi-part series focusing on Growth in Mobile Gaming leading up to Casual Connect 2018. Meet us at the event to learn about our Accelerate and Extend products tailored specifically for mobile startups. You built the game, now it’s time to grow the user base. Mobile UA moves fast so we’ve assembled five tips for getting the highest return on every dollar you spend acquiring users (ROAS). If you’re not familiar with the ROAS concept, review what ROAS actually means and how to calculate it. Start simple and expand The rest of this article is going…

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