2018 Holiday User Acquisition Tips

This is the season when people download more apps and spend more money in the app stores! According to App Annie, people downloaded more apps in Q4 2017 than ever before: 27 billion downloads worldwide across IOS and Google Play, a growth of 7% year-over-year. That same quarter, consumer spend surpassed $17 billion worldwide — 20% year-over-year growth — with iOS accounting for $11.5 billion of the spend (nearly 2x Google Play).   Sensor Tower data also shows consumers spent $196 million in apps on Christmas 2017 — up 12% from 2016 — with mobile game spending at 5.2% year-over-year…

Nov 24 by
Growth Marketing, Mobile E-commerce, Retargeting, User Acquisition

Machine Learning For Mobile Game Monetization

For years, game developers have used machine learning to create more intuitive and dynamic experiences for users. These days, in a world where sustainable growth lies in maximizing returns on existing users, machine learning is emerging as a powerful tool for monetization. The most visible evidence of this emerging reality is a $20 million funding raise by Kixeye to invest in their machine learning platform. For the last 16 months the company has been building out it’s AI tech to power a dynamic in-game marketplace that serves up special offers based on user behavior. Why Machine Learning For Monetization  …

May 31 by
AI, Artificial Intelligence, Machine Learning, Monetization

Is VC Funding Right for Your Mobile Game Studio?

Background As a gaming entrepreneur, you’re going to need funding at some point. Tech publications glorify raising venture capital as success in itself, but in many cases taking on VC funding to grow your game is like hitting a thumbtack with a sledgehammer. There are many tools for the job and entrepreneurs should know their options. In this panel at Casual Connect, Braavo Co-Founder Mark Loranger leads a discussion with a panel of VCs, investors and entrepreneurs to explore what funding options fit different scenarios and what VCs are looking for in a prospective company. Panelists include founders and investors…

Mar 8 by

3 Ways to Grow Your Mobile App Startup on Facebook

For mobile app developers with an appetite for growth, mobile user acquisition has to be as much of a focus as product and monetization strategy. Already-crowded app marketplaces are becoming even more jam packed and that’s only accelerating as revenues grow 25%+ YoY. The challenge to stand out is even more intense in highly profitable categories like gaming. To grow, mobile app publishers are becoming more disciplined and innovative in the way they approach paid user acquisition. Many are finding that there is no better platform for scalable and efficient user acquisition today than Facebook. As a result, the network…

Feb 23 by
App Marketing, App Monetization
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