Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Founders in Mobile, Marketing & Metrics, Subscriptions

3 Trends Empowering Founders

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Marketing & Metrics

Embracing the Metaverse: How the Virtual World is Changing Mobile

The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…

Founders in Mobile, Mobile Funding, Subscriptions

How One Company Used Cohort-Based Funding for 4x Revenue

Having a well-crafted funding strategy — one that relies on more than just seed and Series funding rounds — is essential to leapfrogging the competition. When well-planned, it’ll give you…

Founders in Mobile, Mobile Funding

As Seen on TV: Mobile App Success Stories From Shark Tank

Every mobile app founder’s journey is different. Sometimes, you get funding through close friends and family, building your idea out of a garage until you have the next killer app…

Mobile Funding

Apple App and Google Play Payment Schedule [Add to Calendar]

The Apple App and Google Play stores follow different payment schedules. Over the years, curious minds have taken to the internet to unlock the mystery of upcoming payout dates so…

Case Studies

How Prisma Labs Quadrupled Revenue and Tripled Their User Base

How Prisma Labs Quadrupled Revenue and Tripled Their User Base Building on the successful launch of their first app Prisma, Prisma Labs needed a flexible funding partner to help fuel…

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