Marketing & Metrics, Subscriptions

Starting an App Business? Here Are a Few Things I Would Have Done Differently in My First Year

Are you thinking about starting a subscription app business? If you’re humming and hawing over a big app idea, it just might be worth building — global consumer spending for…

Marketing & Metrics, Subscriptions

3 Important Things To Think About When Setting a Price for Your Subscription App

If you’ve paid attention to the multi-year legal battle between Epic Games and Apple, along with a growing number of app developers going up against Apple and its App Store…

Marketing & Metrics, Subscriptions

3 Non-traditional Growth Marketing Strategies You Should Try

As performance marketing and the ability to accurately measure campaign success has become more nuanced in recent years, it may be a good time to start exploring non-traditional marketing strategies.…

Subscriptions

What the Highs and Lows of Streaming Mean for Subscription Services

Everyday consumers — particularly younger, higher-spending generations — mostly experience subscription services through video streaming. Netflix, Disney+, Hulu, and HBOMax, to name a few, are some of the most popular…

Subscriptions

What "Last Week Tonight" Got Right (And Wrong) About App Store Domination

The popular HBO show “Last Week Tonight with John Oliver” recently aired an episode that should have all subscription apps tuned in. The segment — available in full on YouTube…

Subscriptions

How "Buy Now, Pay Later" Works For Subscription Services

Consumer spending habits have shifted dramatically during the past few years, from a number of reasons including the COVID-19 pandemic, inflation, and the impacts of government stimulus programs. As behaviors…

Subscriptions

Hit the Accelerator: Mobile App Success Stories from Y Combinator

Startup accelerators of all sizes and forms help companies in their infancy grow rapidly and sustainably to succeed on their own. Maybe you’ve heard of some big names like SeedCamp…

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