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Marketing & Metrics

Incremental Growth 101: What Organic Uplift is and Why it Matters

Focusing on organic growth will only take you so far.

February 24
Marketing & Metrics

Lessons from Fintech with Rich Ashton

What early stage app founders should look for in a financial provider.

February 18
Marketing & Metrics

The App Developer's Guide to Accounts Receivables Factoring

Is factoring worth it for app developers?

February 6
Marketing & Metrics

Mobile App Ad Spend: Who's Getting the Lion's Share?

Apps are investing in Facebook.

January 29
Case Studies

Clementine Lalande, CEO of Once, on Creating a Feminist Dating App

Reversing gender imbalance in tech and dating for women.

January 20
Marketing & Metrics

Insights from Content Marketing in Tech with Jennifer Lowe

Our content marketer shares how she thinks about writing.

January 9
Marketing & Metrics

How Seasonality Affects Health and Fitness Apps

Insights from Kaisa Soininen at Yogaia on seasonality and pricing.

December 18
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