Marketing & Metrics

The Do's and Don’ts of Mobile Advertising

In 2018, the world of internet advertising reached a new frontier. For the first time ever, ad revenue surpassed $100 billion in the United States (Internet Advertising Bureau). Since then,…

Marketing & Metrics

Mobile App Analytics: 5 Free Tools

Product analytics, marketing attribution, customer engagement, billing…you name it — there’s a tool that can automate a good chunk of any process. As your business grows, naturally your tech stack…

Marketing & Metrics

2022 Subscription App Trends

During the last several years, the subscription business has become a gold rush. Global subscription revenue is expected to hit nearly $243 billion in 2022, while subscriptions will make up…

Marketing & Metrics

‘Tis the Season: Holiday Marketing Tips for Subscription Apps

The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…

Marketing & Metrics

10 Takeaways From the Success of FitnessAI, Bloom & Tea

After a year and a half of COVID-19, the tech community is back to in-person networking. Braavo recently partnered with NYC Mobile Apps for Mobile App Pivots, its first event…

Marketing & Metrics

How to Fund and Supercharge User Acquisition [eBook]

User acquisition (UA) is core to any growing business. A consistent process of testing and reiterating, once you hit a moment of traction, it’s time to add a multiplier to…

Marketing & Metrics

Funding Options for Growing Businesses

Whether you’re a solopreneur or have an established team, having additional capital to invest in business growth will always put you steps ahead of the competition. More importantly, choosing the…

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