Marketing & Metrics, Subscriptions

Starting an App Business? Here Are a Few Things I Would Have Done Differently in My First Year

Are you thinking about starting a subscription app business? If you’re humming and hawing over a big app idea, it just might be worth building — global consumer spending for…

Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Marketing & Metrics

How Seasonality Affects Health and Fitness Apps

Insights from Kaisa Soininen at Yogaia on seasonality and pricing.

Security check
Please complete the reCAPTCHA below to proceed.