3 Subscription Pricing Best Practices

Pioneered by book publishers in the 17th century, the subscription business model has since become standard practice across many industries. For decades, consumers have subscribed to phone and television providers,…

Marketing & Metrics

App Promotion Summit: 5 Key Takeaways

More than 2,000 app marketers showed up to this year's virtual App Promotion Summit USA. Featuring 50+ speakers over four days, the agenda was packed with expert-led sessions on the…

Case Studies

How Hornet Generates 17,000+ New Users Everyday (Organically!)

For software entrepreneur Christof Wittig, Hornet started off as a side project. Born out of a belief that the LGBTQ+ community deserved so much more than hook-up apps to find…

Case Studies

Buddy.ai Co-Founder, Ivan Crewkov, on Building AI for Language Learning

Is it possible to achieve fluency in English without ever living in an English-speaking region? Or will learning English continue to be reserved for those who can afford the best…

Marketing & Metrics

How to Build Enterprise Value for Your Subscription App

Can’t live without your Netflix and Peloton subscriptions? You’re not alone. While 2020 was the year that COVID-19 ushered in a worldwide pandemic, it was also the year that the…

Case Studies

Cesar Kuriyama from 1 Second Everyday: Creating the movie of your life

Cesar shares his entrepreneurship journey and perspective on venture capital.

Case Studies

Building the world's most advanced sleep system

With Braavo, Pzizz was able to scale their advertising campaigns quickly and comfortably.

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