Case Studies

How Lure Prioritized the User Experience to Surpass $100K MRR

In 2017, Lure embarked on a mission to modernize traditional storytelling with immersive experiences that make reading addicting. Their stories are written by professional writers and designed to hook the…

Marketing & Metrics

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Marketing & Metrics

3 Trends Empowering Founders

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Marketing & Metrics

Embracing the Metaverse: How the Virtual World is Changing Mobile

The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…

Case Studies

How One Company Used Cohort-Based Funding for 4x Revenue

Having a well-crafted funding strategy — one that relies on more than just seed and Series funding rounds — is essential to leapfrogging the competition. When well-planned, it’ll give you…

Case Studies

As Seen on TV: Mobile App Success Stories From Shark Tank

Every mobile app founder’s journey is different. Sometimes, you get funding through close friends and family, building your idea out of a garage until you have the next killer app…

Marketing & Metrics

Apple App and Google Play Payment Schedule [Add to Calendar]

The Apple App and Google Play stores follow different payment schedules. Over the years, curious minds have taken to the internet to unlock the mystery of upcoming payout dates so…

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