The success of your subscription app business relies on how well you can gather, analyze, and apply data to your advantage. You may have high quality content and branding, but…

As a funding partner for over 8000 app businesses, Braavo has seen numerous app growth hacks in practice, and we have the data to support what works. In this month’s…

This past year, Braavo launched the Founder in Residence program, partnering with leading founders and bringing them in-house to work with our portfolio companies and broader subscription app community across…

Are you thinking about starting a subscription app business? If you’re humming and hawing over a big app idea, it just might be worth building — global consumer spending for…

If you’ve paid attention to the multi-year legal battle between Epic Games and Apple, along with a growing number of app developers going up against Apple and its App Store…

As performance marketing and the ability to accurately measure campaign success has become more nuanced in recent years, it may be a good time to start exploring non-traditional marketing strategies.…

Everyday consumers — particularly younger, higher-spending generations — mostly experience subscription services through video streaming. Netflix, Disney+, Hulu, and HBOMax, to name a few, are some of the most popular…