For more than a decade, breathwork has largely been packaged in a single, gentle aesthetic: soft voices, ambient soundscapes, and passive meditation. Those experiences helped bring mindfulness to the mainstream, but they often left performance-driven people behind. For many athletes and high performers, traditional meditation can feel one-dimensional, too slow, too spiritual, and (crucially) hard to measure.

FivePointFive was founded to change that narrative by treating breathwork not as a spiritual escape, but as a physiological performance tool. One breathwork that can be trained and tracked.

The Breathwork Coach in Your Pocket

FivePointFive is the world’s first performance breathwork app built for athletes. Since its 2025 product launch, it has seen rapid adoption from both elite and everyday athletes by turning biometric insights into coached breathing sessions proven to improve endurance, recovery, sleep quality and mental resilience.

The idea for FivePointFive emerged from founder Adam Ludwin’s time building and scaling a global tech company to 300 staff across eight countries, culminating in a nine-figure exit. During that high-intensity period, Ludwin found that traditional meditation was a struggle. Breathwork, however, was not; yet the tools available were largely generic and not built for performance.

To bridge that gap, Ludwin studied with Patrick McKeown, widely regarded as one of the world’s leading functional breathing experts and has supported many of the world’s top athletes. Patrick went on to become FivePointFive’s lead advisor. “We saw an opportunity to take what was previously limited to elite athletes working with breath coaches and make it accessible to anyone serious about performance,” says Ludwin. “Wellness shouldn’t be purely subjective. Most athletes already track biometrics through wearables, so we wanted to connect breathing training to measurable outcomes.”

At the heart of FivePointFive is a proprietary AI engine that learns from every session a user completes, building towards fully personalised training plans based on an individual’s biometrics, goals and routine. FivePointFive now has the largest and fastest growing breathwork biometric database in the world.

Solving the Growth Friction with Braavo Capital

In less than half a year, FivePointFive has become one of the fastest-growing health and fitness apps in the U.S. App Store, used daily among high-performers and professional athletes for morning activation, endurance training, post-workout recovery, and sleep. What’s more? It’s already ROI positive. Since launching paid ad campaigns, Ludwin says, “We’re profitable within three days of spending on Meta.”

As a founder who had already scaled a massive business, Ludwin knew that raising a seed round just to fund working capital would result in unnecessary dilution. Instead, he needed a strategic financing engine that understood the nuances of the app economy.

That’s when FivePointFive partnered with Braavo Capital to implement an on-demand payout solution. By turning their trapped receivables into a real-time growth tool, FivePointFive was able to:

• Scale with Precision: Advance daily earned revenue on-demand to immediately reinvest back into marketing.
• Maintain Capital Efficiency: Focus on strong unit economics while scaling globally across new markets, like the UK, Australia, Canada, and Europe.
• Retain Ownership: Continue to grow the product and the business aggressively without dilution, while keeping operations lean.

The Result: 50% Subscriber Growth in One Month

Partnering with Braavo provided the capital velocity required to redefine and dominate this new market fast. In the last month alone, FivePointFive was growing its paid subscriber base by over 50% MoM. Thanks to non-dilutive capital to fuel their user acquisition, Ludwin’s team of seven has been able to remain lean while achieving global traction. “Braavo understands the app store in a way traditional lenders don’t. For a small, hardworking team, having a partner that makes the process seamless allows us to focus on the product while our growth engine never stops,” Ludwin says.

What’s Next

FivePointFive is now entering its most ambitious phase yet. The company has recently completed its first major league sports team agreement, with some of the world’s most decorated teams in the pipeline, alongside some of the largest names in sport joining the FivePointFive journey.

Over the next 12 months, founder Adam Ludwin plans to debut first-of-its-kind product technology designed to deliver the most relevant session for any user at any moment—guided by their physiology, wearable biometrics, and training goals. By combining elite-level breathwork programming with the financial agility provided by Braavo, FivePointFive is positioning itself not only as the leading breathwork platform for athletes, but as a category-defining wellbeing technology solution for human performance.

Are you ready to turn your app store payouts into on-demand capital and grow rapidly like FivePointFive? See how Braavo can help.