Everyday consumers — particularly younger, higher-spending generations — mostly experience subscription services through video streaming. Netflix, Disney+, Hulu, and HBOMax, to name a few, are some of the most popular…
What "Last Week Tonight" Got Right (And Wrong) About App Store Domination
The popular HBO show “Last Week Tonight with John Oliver” recently aired an episode that should have all subscription apps tuned in. The segment — available in full on YouTube…
How "Buy Now, Pay Later" Works For Subscription Services
Consumer spending habits have shifted dramatically during the past few years, from a number of reasons including the COVID-19 pandemic, inflation, and the impacts of government stimulus programs. As behaviors…
Hit the Accelerator: Mobile App Success Stories from Y Combinator
Startup accelerators of all sizes and forms help companies in their infancy grow rapidly and sustainably to succeed on their own. Maybe you’ve heard of some big names like SeedCamp…
How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners
In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…
3 Trends Empowering Founders
While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…
Embracing the Metaverse: How the Virtual World is Changing Mobile
The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…
