In 2018, the world of internet advertising reached a new frontier. For the first time ever, ad revenue surpassed $100 billion in the United States (Internet Advertising Bureau). Since then,…
Mobile App Analytics: 5 Free Tools
Product analytics, marketing attribution, customer engagement, billing…you name it — there’s a tool that can automate a good chunk of any process. As your business grows, naturally your tech stack…
2022 Subscription App Trends
During the last several years, the subscription business has become a gold rush. Global subscription revenue is expected to hit nearly $243 billion in 2022, while subscriptions will make up…
‘Tis the Season: Holiday Marketing Tips for Subscription Apps
The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…
How to Fund and Supercharge User Acquisition [eBook]
User acquisition (UA) is core to any growing business. A consistent process of testing and reiterating, once you hit a moment of traction, it’s time to add a multiplier to…
Funding Options for Growing Businesses
Whether you’re a solopreneur or have an established team, having additional capital to invest in business growth will always put you steps ahead of the competition. More importantly, choosing the…
3 Subscription Pricing Best Practices
Pioneered by book publishers in the 17th century, the subscription business model has since become standard practice across many industries. For decades, consumers have subscribed to phone and television providers,…
