Case Studies

On-Demand Payouts: How This Microlearning App Scaled with Braavo

The Company Yuno is a Berlin-based micro-learning app that uses AI-powered storytelling and human expertise to turn broad, high-quality knowledge into a daily habit for millions of users. While the…

Marketing & Metrics, Subscriptions

3 Non-traditional Growth Marketing Strategies You Should Try

As performance marketing and the ability to accurately measure campaign success has become more nuanced in recent years, it may be a good time to start exploring non-traditional marketing strategies.…

Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Marketing & Metrics, Subscriptions

3 Trends Empowering Founders

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Marketing & Metrics

Embracing the Metaverse: How the Virtual World is Changing Mobile

The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…

Marketing & Metrics, Subscriptions

‘Tis the Season: Holiday Marketing Tips for Subscription Apps

The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…

Subscriptions

3 Subscription Pricing Best Practices

Pioneered by book publishers in the 17th century, the subscription business model has since become standard practice across many industries. For decades, consumers have subscribed to phone and television providers,…

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