Why are app businesses chasing the same type of investors as traditional tech companies? The dynamics of the mobile app ecosystem—whether you’re building games or meditation apps — are dramatically different than those impacting other tech companies.

Braavo officially launched in late 2015. Now offering two innovative financing products and powerful business intelligence software, Braavo delivers both the capital and the insights to transform mobile growth. By providing non-dilutive, yet scalable alternatives to equity, we’re helping founders retain control and optionality each step of the way.

Let’s challenge what success truly means. Now more than ever, entrepreneurs should not—and do not—need to raise massive amounts of equity to be successful. Together, we can create better outcomes for founders, their teams, and the app ecosystem as a whole.