Marketing & Metrics

How Seasonality Affects Health and Fitness Apps

Insights from Kaisa Soininen at Yogaia on seasonality and pricing.

Marketing & Metrics

Machine Learning For Mobile Game Monetization

How mobile developers are using AI to improve monetization.

Marketing & Metrics

3 Ways to Grow Your Mobile App Startup on Facebook

Use Facebook’s optimization algorithms to your advantage. Here's how.

Marketing & Metrics

Why Apps with Subscription Models are Taking Over

Explore the benefits of adopting this reliable model.

Marketing & Metrics

2 (and 1/2) Ways to Monetize your Free Mobile App

Develop a strategy that will best suit your app and business.

Marketing & Metrics

Game Design 101: The Psychology Behind Successful Mobile Games

The key to successful development may lay in understanding one thing: people.