For years, game developers have used machine learning to create more intuitive and dynamic experiences for users. These days, in a world where sustainable growth lies in maximizing returns on existing users, machine learning is emerging as a powerful tool for monetization. The most visible evidence of this emerging reality is a $20 million funding raise by Kixeye to invest in their machine learning platform. For the last 16 months the company has been building out it’s AI tech to power a dynamic in-game marketplace that serves up special offers based on user behavior. Why Machine Learning For Monetization …
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