For mobile app developers with an appetite for growth, mobile user acquisition has to be as much of a focus as product and monetization strategy. Already-crowded app marketplaces are becoming even more jam packed and that’s only accelerating as revenues grow 25%+ YoY. The challenge to stand out is even more intense in highly profitable categories like gaming. To grow, mobile app publishers are becoming more disciplined and innovative in the way they approach paid user acquisition. Many are finding that there is no better platform for scalable and efficient user acquisition today than Facebook. As a result, the network…
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