Marketing & Metrics

Incremental Growth 101: What Organic Uplift is and Why it Matters

Focusing on organic growth will only take you so far.

Marketing & Metrics

Mobile App Ad Spend: Who's Getting the Lion's Share?

Apps are investing in Facebook.

Marketing & Metrics

12 Tips for Holiday User Acquisition

Plan ahead and reach new audiences before, during, and after the holidays.

Marketing & Metrics

9 Tips for App Marketing for Black Friday and Cyber Monday

Capitalize on these shopping holidays to drive new growth.

Marketing & Metrics

Bringing Capital and App Growth Together with Max Weintraub

Max shares how he thinks about mobile growth and advice for early stage founders.

Marketing & Metrics

Capitalize on Seasonality of Mobile App Demand

How to use on-demand capital to maximize profit potential.

Marketing & Metrics

Mobile Gaming: Are you Leaving Money on the Table?

Don't fall in love with a tactic early on and ignore its limitations down the road.

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