Deck the Halls with New App Installs: Optimizing Holiday Advertising
Take advantage of the holiday season and social media to help your app grow!
Find Your Focus: KPIs that Matter in Mobile
How to measure your success when developing a mobile app.
Game Design 101: How Psychology Can Create Successful Mobile Games
The key to successful development may lay in understanding one thing: people.
Optimizing App Store Rankings: Paid User Acquisition and the Value of Organic Downloads
Learn to balance paid and organic user acquisition tactics.
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