2018 Holiday User Acquisition Tips

This is the season when people download more apps and spend more money in the app stores! According to App Annie, people downloaded more apps in Q4 2017 than ever before: 27 billion downloads worldwide across IOS and Google Play, a growth of 7% year-over-year. That same quarter, consumer spend surpassed $17 billion worldwide — 20% year-over-year growth — with iOS accounting for $11.5 billion of the spend (nearly 2x Google Play).   Sensor Tower data also shows consumers spent $196 million in apps on Christmas 2017 — up 12% from 2016 — with mobile game spending at 5.2% year-over-year…

Mobile Gaming: Are you Leaving Money on the Table?

This article is one of a multi-part series focusing on Growth in Mobile Gaming leading up to Casual Connect 2018. Meet us at the event to learn about our Accelerate and Extend products tailored specifically for mobile startups. You built a game that users love, you’re making good money, but is it enough? It’s intuitive to re-examine a strategy when things aren’t working, but when you’re profitable the thought of taking a closer look at the numbers seems unnecessary. But what if you’re leaving money — a lot of it — on the table? Many mobile gaming entrepreneurs focus on…

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