Marketing & Metrics

Incremental Growth 101: What Organic Uplift is and Why it Matters

Focusing on organic growth will only take you so far.

Marketing & Metrics

Mobile App Ad Spend: Who's Getting the Lion's Share?

Apps are investing in Facebook.

Marketing & Metrics

12 Tips for Holiday User Acquisition

Plan ahead and reach new audiences before, during, and after the holidays.

Marketing & Metrics

9 Tips for App Marketing for Black Friday and Cyber Monday

Capitalize on these shopping holidays to drive new growth.

Company News

Bringing Capital and App Growth Together with Max Weintraub

Max shares how he thinks about mobile growth and advice for early stage founders.

Marketing & Metrics

Capitalize on Seasonality of Mobile App Demand

How to use on-demand capital to maximize profit potential.

Mobile Funding

Mobile Gaming: Are you Leaving Money on the Table?

Don't fall in love with a tactic early on and ignore its limitations down the road.