Machine Learning For Mobile Game Monetization

For years, game developers have used machine learning to create more intuitive and dynamic experiences for users. These days, in a world where sustainable growth lies in maximizing returns on existing users, machine learning is emerging as a powerful tool for monetization. The most visible evidence of this emerging reality is a $20 million funding raise by Kixeye to invest in their machine learning platform. For the last 16 months the company has been building out it’s AI tech to power a dynamic in-game marketplace that serves up special offers based on user behavior. Why Machine Learning For Monetization  …

Is VC Funding Right for Your Mobile Game Studio?

Background As a gaming entrepreneur, you’re going to need funding at some point. Tech publications glorify raising venture capital as success in itself, but in many cases taking on VC funding to grow your game is like hitting a thumbtack with a sledgehammer. There are many tools for the job and entrepreneurs should know their options. In this panel at Casual Connect, Braavo Co-Founder Mark Loranger leads a discussion with a panel of VCs, investors and entrepreneurs to explore what funding options fit different scenarios and what VCs are looking for in a prospective company. Panelists include founders and investors…

3 Ways to Grow Your Mobile App Startup on Facebook

For mobile app developers with an appetite for growth, mobile user acquisition has to be as much of a focus as product and monetization strategy. Already-crowded app marketplaces are becoming even more jam packed and that’s only accelerating as revenues grow 25%+ YoY. The challenge to stand out is even more intense in highly profitable categories like gaming. To grow, mobile app publishers are becoming more disciplined and innovative in the way they approach paid user acquisition. Many are finding that there is no better platform for scalable and efficient user acquisition today than Facebook. As a result, the network…

Capitalize on Seasonality of Mobile App Demand

March kicks off a three month period in which mobile entrepreneurs enjoy a wave of consumer demand. The increased appetite for apps is driven by multiple factors – not the least of which is spring break. Although this yearly pattern of demand is driven largely by entertainment apps that satiate bored spring-breakers and people traveling on vacation, fitness and lifestyle categories also see a bump. Changes in weather and the first prospect of wearing a bathing suit inspire many to seek shiny new apps that might take the edge off of  getting in shape, dieting, or creating a new look. …

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